Take a look at the image we chose for this post.

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Ten years ago, any woman reading this would have looked at the woman’s hair and thought, “Oh, her roots are growing out.” If a woman lightens her hair and then doesn’t repeat the procedure, her natural hair color starts growing in, and you see the effect above — the hair is lighter at the bottom, darker at the top. Over the years, hair salons have earned millions of dollars helping women to keep this from happening to their hair. Until a few years ago, that is. Now, that hairstyle has a name — it’s the “effect.” According to Wikipedia, “… describes the gradual blending of one color hue to another, usually moving tints and shades from light to dark.” That’s the transformative effect of a perfect name. The right name can legitimize a style, an approach, or a movement. It can make something that was unacceptable suddenly acceptable — even desirable! How can you find the perfect name for your next product, project, event, or service? That’s what we’ll cover in today’s post. The right name makes everything OK Ten years ago, it was rather embarrassing to admit that you planned to use your vacation time to stay at home. What a lack of initiative, right? Enter the “staycation.”

A staycation is when you take time off from work, but rather Whatsapp Number List than travel somewhere or plan an adventure, you don’t go anywhere at all. You stay at home. As soon as taking time off work and spending that time at home had a name — staycation — it wasn’t embarrassing anymore. You could confidently proclaim that you planned to spend your vacation days on a staycation, and everyone understood, nodded in agreement, and thought about planning one of their own. Can a superb name create fun where fun isn’t supposed to exist? One thing I’ve had to adapt to since I joined the Rainmaker Digital team last year is weekly meetings with different team members so we can make decisions together and keep projects moving forward. And meetings aren’t inherently fun, are they? Although I have to say, we manage to make them pretty fun around here.

We share information and make decisions, and our conversations are spiked with laughter and good-natured ribbing. One of my weekly meetings is with Chief Content Writer Farnworth and Editor-in-Chief Stefanie Flaxman. In this meeting, we set the upcoming editorial direction of the blog. We finalize details about the posts we’re going to run in the week ahead and take a look at what we want to accomplish in the month as a whole. We discuss the images we need to create and any bonus content we can develop. Fascinating stuff. But a meeting is a meeting, right? Except early on, Stefanie made the brilliant move of naming our weekly meeting. It’s now called “The Thursday Dream Team Meeting.