Let us remember that having a domain with the keyword in which we want to position ourselves is a strong point in the search engine algorithm. Tweet Share Pin Share Content owned by Human Level Communications The content background remove service of this website is protected by copyright and is the property of 2001-2022 Human Level Communications. Although it may seem Utopian now, winning the loyalty of a user who values transparency and the added value of always having the best options to make the right purchase decision may very soon become more important than the short-term perspective of pursuing the sale at all costs by closing the available options.
It is about providing added value by filtering knowledge, adding content and functionalities that are recombined to turn the user experience into something positive: that the visitor always finds something useful that encourages him to return. Today, nobody wants to rent a rural house without reading the opinions of previous tenants. We consult the comments of the visitors of hotels or restaurants. Even knowing that some of these opinions may be biased, users tend to attribute greater credibility to the establishment in which, within a positive trend in user opinions, some negative criticism can also be found than to those others in which they do not. There is no published opinion. The consumers themselves become, in fact, producers of information and, therefore, the best (or worst) prescribes.